Origo Redesign

How it started

Origo Coffee is a coffee shop of high-quality products, mainly coffee which they roast by themselves, a wide selection of tea and professional accessories for coffee and tea brewing.

The Origo voice is evolving to unite the brand and meet the audience’s needs. I am confidently turning down the volume of competing messages to elevate the experience, removing obstacles in the way of people finding exactly what they seek at Origo

Challenges

I have 2 challenges: propose a more engaging and seamless experience and deliver a new web experience and intuitive UI. I redesigned Origo’s website focusing on improving the site’s navigation: I re-arranged the navigational scheme such as re-organizing the menu and adding a feature where the user can find all the information.

Solutions

I changed the UI to make content more visible, accessible and consistent. My key learning in this project is ‘’Less is more’’. You need to iterate many times to catch the final design.